// ABOUT
// ABOUT
PROFESSIONAL JOURNEY
With over 13 years of experience within the advertising industry, I’ve worked with leading brands to bring compelling campaigns to life. Most recently, I worked for Sky, Europe’s largest broadcaster, managing a team to create engaging adverts for Sky Sports and trailers for Sky Original TV series and documentaries, crafting stories designed to capture viewers’ attention.
It was during my time as an Account Director at Sky Creative I worked closely with the UX/UI team to ensure the content was visually striking, accessible and had the best possible stand out on the Sky interface. This sparked my interest to become more involved in the creative build and design process and resulted in completing a Professional Diploma in UX/UI Design with the UX Design Institute.
DESIGN PHILOSOPHY
I believe great design isn't about adding more - it's about removing what doesn't matter. The most effective experiences are clear, intuitive and intentional. They work because every element has a purpose and anything unnecessary has been stripped away. Achieving that level of clarity requires empathy. Understanding how people think, feel and make decisions is what allows design to solve real problems. That's why research comes first. Insight drives strategy. Strategy shapes design.
PERSONAL INTERESTS
I’m a published writer and passionate photographer. Both have nurtured my creative eye and narrative thinking - skills I’m keen to weave into the UX design process.
// PORTFOLIO
// WORKFLOW
// USER & MARKET RESEARCH
Conducting qualitative or quantitative research on users whilst undertaking an analysis on several competitors to determine popular pattern structures.
// ANALYSIS &
IDEATION
Creating an affinity diagram, journey map and user journey in order to make sense of the data and then ideate in the form of sketches.
// DESIGN &
PROTOTYPING
Using sketches of interfaces to create prototype. Mood board and UI style guide creation ahead of design.
// TESTING &
ITERATION
Usability tests throughout in order to keep iterating design to make the experience as seamless as possible.
